Call it a comeback or a new era—either way, sweet scents are stealing the show.
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Let’s be real–when you think “men’s fragrance,” it’s probably the usual lineup: spicy, woodsy, maybe a hint of musk if it’s feeling bold. Basically, it’s a 24/7 gym bro in a bottle—but who says guys have to smell just one way? No one.
ICYMI: fragrance trends are shifting. We’re seeing a rise in notes that were once labeled “too feminine”—think vanilla and cherry—now taking over both sides of the fragrance aisle. Just like we called it—gourmand scents are having their moment. Rich, edible vibes that go sweet without going soft. This season, men (yes, men) are being encouraged to try this new approach to smelling good.
The Sweet Scent of Confidence
For way too long, scent has been boxed into “for him” vs. “for her.” But now with the rise of unisex and gender-fluid fragrances, guys are finally leaning into sweeter notes—like tonka, cherry, and vanilla—without a second thought. It’s not about “feminine” or “masculine” anymore, it’s just about what smells good.
Instead of creating a divide, this shift wiped the slate clean and made way for fragrances that smell good enough to eat. With the gourmand boom we’re seeing today—marked by rich, edible-inspired notes like cocoa, caramel, and spice—scents have become extremely craveable.
For the longest time, scent—like style—came with rules. Be clean. Be cool. Be masculine, but not too much. Sweetness? That was a risk. But today, the rules are changing. Fragrance isn’t only about smelling good anymore; it’s a form of expressing who you are.
Rewriting the scent story for men, AXE is one of the brands leading the charge. With their AXE Fine Fragrance Collection, they’re spotlighting a new take on masculinity—or at least adding a layer to it: one that’s confident, nuanced, and yes—sweet. The collection’s latest scents, Black Vanilla and Cherry Spritz, challenge old-school ideas of what guys “should” smell like.
Reinventing Vanilla
This isn’t your typical vanilla—it’s fresh and indulgent in all the right ways. Black Vanilla is made for chilling with the bros, whether you’re kicking back at a weekend hang or cruising in the car. With an unexpected twist of fresh mandarin and grounded cocoa, it’s the kind of scent that makes you feel confident yet effortlessly cool.
Feeling Warm With Cherry Spritz
Cherry Spritz is the scent you wear for those nights with the homies. It’s got a fruity punch from cherry and apple, but the warm, smooth finish keeps it grounded yet bold. This scent’s perfect when you want to make a lasting impression without trying too hard. It’s got that mix of smooth-meets-attitude that stays with you all night.
Welcome to the Sweet Side
For the longest time, scent—like style—came with rules. Be clean. Be cool. Be masculine, but not too much. Sweetness? That was a risk. But today, the rules are changing. Fragrance isn’t only about smelling good anymore; it’s a form of expressing who you are.
Bringing its sweet message to life, AXE took its campaign to the streets—literally. In collaboration with renowned Filipino street artist Jappy Agoncillo, AXE unveiled a series of “Sweet Side Murals” across Metro Manila.
These bold, graffiti-style artworks fuse the raw, expressive energy of street art with unexpectedly sweet, scent-themed affirmations. And here’s the twist: each mural is infused with the actual scents of Black Vanilla and Cherry Spritz—transforming everyday spaces into immersive brand experiences.
So go ahead—spritz the sweet stuff, break the rules, and show the world smelling good isn’t about fitting a mold, it’s about owning your vibe. Whether you’re keeping it chill with Black Vanilla or feeling bold with Cherry Spritz, AXE’s new scents are here to let you tap into your sweet side without saying a word.
For more information, head over to #AXEPH’s Instagram (@axe_philippines), Facebook (@AXEPhilippines), and TikTok (@axe_ph). The AXE FIne Fragrance Collection is available at Watsons stores nationwide and online through Shopee, Lazada, and TikTok Shop.
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