Ring The Alarm: COS Is Finally Coming To The Philippines

Buy better, keep forever, they said.

One of fashion’s best kept secret, COS makes its way to the Philippines, bringing with its constant pursuit for stylish permanence.


In a world inundated by the dizzying turnover of trends and overwhelming saturation of options in the mass market, navigating the many gateways of fashion can be a truly mind-numbing experience. And to further complicate the chain of choices, comfort and convenience have become top priority for consumers in the past year of being curbed by the crushing coronavirus crisis. If anything, the time of introspection has funneled realizations for many, especially the fashion-obsessed. Weaning from the subscription of buy and buy and buy, the audience has leaned into the consideration for function and longevity when it comes to clothes. After all, there are far more pressing concerns to deal with than fashion.

A Cause For Celebration

Since its inception, there has been a growing commitment to a more thoughtful ethos in the often delirious timelines of style. This is primarily the reason why London-based brand, COS (Collection Of Style), has been a top-of-mind choice for those who want a more contemporary choice without the limits of seasonal changes. With a penchant for pervasive Scandinavian sensibilities, COS merges traditional methods and new techniques to offer understated essential and reinvented classic that will stand the test of time and trends. No longer just a best kept secret for the fortunate few, COS is making a big leap across markets by launching its very first store in the Philippines this year.

“Opening in the Philippines is an exciting step for the COS brand. We have been hoping to enter the market for some time and I think our new Manila store is a great place to start,” says Christoffer Sellin, COS Asia Pacific Managing Director. “I’m excited to see how new customers will engage with our brand and collections.”

For Keeps

Constantly and consistently inspired by arts and culture, as evidenced by collaborations with both established and emerging artists, galleries, and creative studios, COS will find a dedicated audience in the Philippines, for sure. With its design sensibilities fused with the value of sustainability, their introductory collection will feature tailored staples and lightweight knitwear. With the building blocks to your forever wardrobe, its Philippine debut in SM Aura will also be highlighting sustainably-sourced organic cotton, accessories crafted from recycled yoghurt pots, and zero-waste seamless knits.

Dedicated to its subdued, sedate origins, there is a lot to expect from COS coming to the Philippines. From its subtle silhouettes, mindful approach to detailing, and careful use of color, there will certainly be a piece that is a perfect fit for any personality. The range of neutrals with pops of maze yellow, orange, and dusty blue is enough to jolt a bit of energy to an ultimately functional and minimal fare.

Skipping the pomp and circumstance that is typical of fashion, the deliberate approach to exercising democracy and inclusion to their core, there exists a deeper purpose and connection to COS as brand that resonates with many. In a time of deep deliberation and thoughtfulness, the pursuit for permanence is one that truly sets it apart. Forever sounds like a lofty length of time, but after all the world has been through, don’t we want things for keeps these days?