These products are coming for a spot on the 2025 favorites list.
Related: Local Beauty Brands Are Launching Products Left And Right—These 10 Are Worth Trying
“New year, new kikay kit” or however it goes. We’re just in the second month of 2025, and many local beauty brands have already been coming out with new products that we’re excited to add to our collection. Lowkey, we’re simply spoiled for choice. If you’re anything like us, we’ve been keeping our eyes peeled for releases that can become part of our routine. Whether it be a new lippie or new brushes, we beauty lovers can always trust our local brands to deliver quality products. From Ever Bilena to Lucky Beauty, here are recent releases that caught our attention.
EVER BILENA – PILLOW POP MULTI POT
Sometimes, all a makeup bag needs is one product that can do it all. Many people try to find the perfect product that they can use for their face, eyes, and lips to get that fresh, monochromatic look. And if you’re looking for just that, here’s a release that’s right up your alley.
Filipino makeup OG Ever Bilena is reintroducing their Pillow Pop Multi Pot collection with 5 blushes, 3 shimmers, and 2 contour shades. This multipurpose cream product excites us because you can definitely do a full face with just one of these pots, especially with the blush shades. The shimmers and contours are also great for achieving a simple eye, perfect for anyone looking to achieve a gorgeous nude eye look.
CARELINE – WHIPPED CREAM TINT
If you’re the type of person who loves lipstick, there’s a big chance that you’re a fan of the velvet lip. While velvet lip products are usually the crown jewel of K-Beauty brands, we’ve got a serious local competitor here.
Careline recently dropped new shades for their Whipped Cream Tint collection. With 7 new shades, there’s definitely a color for everyone. From simple nudes to rich reds, we’re excited to have every color we could ever need in our collections. Their recent campaign also features them using the product as a bold blush, showing that they’re pigmented AF. If you’re looking for a more understated look, the cream tints are blendable and can give you that soft girl finish.
STROKES BEAUTY LABS – ULTIMATE EYE COLLECTION
In the quest to find the perfect neutral palette, every beauty lover is looking for one with all the right stuff. And luckily for us, Strokes Beauty Labs might have the answer to our prayers. While the brand is known for its eyebrow products, their new Ultimate Eye Collection shows they’re also coming for the eyeshadow bag. Featuring two new palettes and a brush kit, get ready to achieve every kind of eye look imaginable.
The Neutral Matte Pro Palette has 9 neutral matte shades that can create a simple look for the day and a smokey eye that’s perfect for a night out (okay flexibility). For anyone who loves to sparkle and shine, the Luxe Metallics Pro Palette comes in 9 shimmer shades that can top off any eye look and take it to the next shimmery level.
LUCKY BEAUTY – ANGEL SKIN VEIL
Lucky Beauty has returned with their new and improved packaging for their Angel Skin Veil, the brand’s beloved skin tint. The new packaging comes with a tube container and a pump applicator to ensure less mess occurs while getting ready. While it technically isn’t a new product, the redesign gives off the vibe for one we can’t wait to include in our routines.
ABSIDY BEAUTY – 5-PIECE BRUSH SET
The right tools are necessary to ensure our products work the best they can. If you’ve been looking for new brushes to perfect your base routine, a kit is always a good place to start.
With that, Absidy Beauty has released their 5-Piece Brush Set, which has all the brushes one needs to slay their base makeup. The collection includes their Dense Sculpting Face Brush, Flat Tapered Face Brush, Precise Setting Face Brush, Concealer Blending Face Brush, and Foundation Buffing Face Brush. From foundation to contour brushes, this collection’s got it all. The best part about this bundle is that it comes with freebies, such as the brand’s minimalist Cocoon bag in gray, making for a chic on-the-go kit to carry your beauty tools around.
GRWM COSMETICS – LIP MAXX
Lip gloss can be the cherry on top that completes a looks. However, finding a gloss that can tie it all together while doing your lips a favor can feel impossible- but with GRWM Cosmetics, it doesn’t have to be. The brand has released its Lip Maxx collection, which aims to nourish our lips while looking good. The collection features 13 shades, including a limited edition shade called Disco Ball. From gentle neutrals to bright pinks, this collection is ready to become staples in our makeup kits.
VICE COSMETICS – ON THE DAILY BROW PRODUCTS
With their new On The Daily Brow line, Vice Cosmetics has released eyebrow products to help achieve your dream brows. The collection includes their Brow Shaper, Brow Flix, and Brow Curve. The Brow Shaper is a clear gel designed to keep your kilay in place. Coming in 2 shades, Brow Flix is a tinted brow gel that adds just the right amount of color to your brows while maintaining their shape. Lastly, the Brow Curve is an eyebrow pencil that comes in 3 shades to help you fill in your brows. Bonus points as well for the brand’s collaboration with Zu’s Coffee, where customers can avail of a limited edition planner and drink tumbler through the app by redeeming points.
HAPPY SKIN – HAPPY SKIN HAIR
After eating in the face card department, Happy Skin has recently forayed into the world of hair products with their new line, Happy Skin Hair. This line of shampoos and conditioners comes in multiple products, namely, two shampoos: their Soft & Straight Strengthening and Smoothing Shampoo and their Volume & Bouncy Volumizing Shampoo, and two conditioners: the Soft & Straight Intense Moisture Conditioner Treatment and the Volume & Bouncy Weightless Conditioner Treatment.
What caught our eye about this release was the curly girl-friendly formulas, which many local hair brands admittedly are lacking in. We love this focus on different hair types, as it proves that there is something for everyone in this collection. Plus, this packaging is so aesthetically pleasing that we’d be happy to look at it while it sits on our shelves.
Continue Reading: NYLON Manila Picks: New Year, New Routine—Here’s What We’re Loving
